When the movie "High School Musical" first appeared last summer on the Disney channel, I, along with many other Americans, thought it would be another cheesy movie for young children. However, no one knew how big of a hit "High School Musical" would actually become between 2006 and 2007. The movie took America by storm, and kids aren't the only ones singing along...
On September 29, 2007 I was browsing the MSNBC news website, when i came across an interesting article about "High School Musical's "popularity among kids as well as adults. I myself will admit that I have seen both "High School Musical"and "High School Musical 2" more than once.Now you may be asking, why is it so popular? Well, many say it's because of the good clean fun; no sex or violence. While at the same time, it is entertaining, humorous, and even a little romantic, which easily engages an older crowd. In this movie there is a multitude of cliques including: the jocks, the brains, and the rich kids, which are usually stereotyped to hate each other. Yet in the end of these two movies, the nerdy girl wins the heart of the jock, and everyone get along perfectly, singing and dancing to musical numbers including"We're All in This Together" as seen in this picture.
Reading this article made me think of how "High School Musical" has been present in all types of mass media lately. Even if you haven't seen the movie, there are songs from the movie on the radio, headlines on the Internet, and posters as well as other memorabilia in department stores. And not only is High School Musical on TV, but it is said that the third movie will be released in theaters, taking over yet another aspect of mass media. This article about the movie also made me think of an issue discussed in class, where companies will buy the rights to movies, such as "High School Musical "in order to make toys, clothes, school supplies, books, or any other objects based on the original. However, in this case Disney did not sell the rights to "High School Musical," aware of how much more money could be made off from other "High School Musical" objects.
Overall, I believe this movie was such a big hit because it was the first movie in a long time that can be enjoyed by all ages. Like the article mentioned, most shows and movies today are aimed at pleasing the adult taste buds; with violence, sex, and drama, not allowing families to enjoy much TV and movie time together anymore. Luckily, "High School Musical" saved the day, and I'm sure that its success, shown in all forms of media, will cause networks and production companies to produce more shows and movies that all ages can relate to and enjoy. This movie is just another example of how much of our lives are consumed by aspects of mass media, and the affects it can have on our lives.
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