The first magazine is called Seventeen magazine, which is placed in the category of being a consumer magazine as it advertises and reports on issues dealing with lifestyle, as well as consumer products. those most likely to subscribe to this magazine are teenage girls, especially of ages 16-20. This is because issues of the magazine discuss the newest fashions for teen girls, makeup ideas, body issues, and the ever important advice for problems with boys. Even the websites homepage displays advertisements for Covergirl Cosmetics on the bottom, and links to health, beauty, and college tips at the top. Likely advertisers would be clothing companies, makeup companies such as Covergirl, hair product companies, or even ads for perfumes, or movies now on DVD that cater to the interests of teen girls. These are popular advertisements because teen girls are always looking for new products to try, or the latest clothes that will make them the most fashionable.Seventeen could put ads for their magazine in other magazines owned by the same company, such as Cosmo Girl, to cross promote the two. Also, other promotion strategies could be to put links to the Seventeen magazine website on other teenage related webpages. The publisher of this magazine is Hearst Communications, and is specifically part of the Hearst Teen Network, which publishes other teen magazines. Last, single copies of Seventeen magazine can be purchased in bookstores, grocery stores, gas stations, or even airports.
The second magazine I researched was a trade magazine called Midwest Real Estate News. This is a trade magazine as it focuses specifically on the real estate business, and is essential reading for Realtors in the Midwest, who would most likely be the main subscribers to this magazine. Advertisers in this magazine would generally include brokerage firms, construction or architecture companies, or any other companies that go hand-in-hand with the real estate business. Midwest Real Estate News could help promote the magazine by sending out a free sample issue to major real estate firms throughout the Midwest, or place advertisements in other publications Realtors may read. The Midwest Real Estate NewsSeventeen magazine, I did not know whether single copies of this magazine could be purchased, but if they are available I would assume they would be sold at a major bookstore that carries a variety of different kinds of magazines.
For my third magazine choice I chose PR Week magazine, which is categorized as one of the major public relations magazine. This magazine would cater to anyone with a job in the PR industry as it offers recent news, research studies, and techniques currently popular in the world of public relations. Advertisers in this magazine are most likely going to be for PR agencies, large corporations, or even companies advertising for PR job openings. These advertisements are most likely to be seen in PR Week magazine because they are the types of things most directly related to the world of PR, and it is a great way for companies to fill PR staff positions. PR Week magazine could be promoted by supplying PR agencies with sample copies, to persuade them to subscribe, or even placing links to their magazine's website on other PR related pages. The publisher of PR Week is Haymarket Media which also publishes other business, consumer, and medical publications. Last, when searching on their website I came across a single copy order form, but other than that I do not know whether single copies can be purchased in regular stores.
The last magazine I researched was Communication Law and Policy, which is classified as a miscellaneous magazine. Subscribers of this magazine are most likely people involved in the field of journalism, sociology, communications, business, or even attorneys and policy makers. This is because the magazine focuses on recent problems in the media dealing with the freedom of expression, and the first amendment. Advertisements in this magazine may be for law firms, or other publications dealing with similar issues, because people who are reading about law and policy may have media companies with legal problems who made need more information, or the help of a law firm. Communication Law and Policy seems like it would be harder to promote than the other magazines, but could be sent out to schools with journalism classes, media companies, or law offices to persuade them to subscribe. The publisher of this magazine is Lawrence Erlbaum Associates, Inc. Online it states that "subscriptions are based on a calendar-year-basis only,"and I assume single copies are not available since the subscription price is higher than most magazines. The cost is $60 for individuals and $455 for institutions, and no replacement copies can be sent out, which makes me believe single copies are not sold of this magazine.
Overall it was interesting to analyze these aspects for four different types of magazines to see in which ways they were similar, as well as how they differed from one another. The advertising is always based on the target group reading the magazine, and all magazines could use some of the same approaches to promoting their magazines. All seem to have publishers that specialize in the area of interest in which the magazine covers, and single copies of the magazines were most likely to be issued for the most popular magazines, such as magazine is published by the Real Estate Publishing Group, who also publishes other news magazines for different regions of the United States. Unlike Seventeen.
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